I make my case for your vote in four and one half minutes. This video has some policy, but it’s main goal is to tell voters that I care enough about the city to be walking the streets and getting to know every neighborhood. We desperately need new voices on the council to fight the noise and pollution, to refocus the city away from grand developments, to improve the quality of our neighborhoods and to encourage small businesses to make Des Moines a destination full of unique opportunities to visit and shop.
This is the first video I’ve done which I’ve tried to market on Facebook. Previously, I’ve worked on many Facebook Ads with my ‘web developer’ hat on. But this is my first foray into targeting an advert to likely voters in Des Moines and I have a couple of observations.
1) It’s amazing how much Facebook thinks it knows about you. You can target people on Facebook by so many details such as ‘Homeowner’, ‘Retiree’, ‘Family with kids under the age of 8’, ‘Likely to engage in political discussions (Liberal)’ etc.
2) But for all that, Facebook currently doesn’t have a clue as to what I want to know which is ‘Likely To Vote’. A lot of metrics you think might help, really don’t. For example, targeting ‘Likely to engage in political discussions (Any)’ only gets me 1,100 people within a 10 mile radius of Des Moines (total Facebook members are 300,000 in that area). Only 1,100 people like to talk politics within a 10 mile radius of Des Moines? I think not. 😀
So one has to do some more digging and make some educated guesses when targeting a political advert. And one should have plenty of budget to test several ads each day to find out what works and what doesn’t. I sure don’t have a budget! So I guessed that people who are likely to vote in DM are
1. People over the age of 18.
2. People who own a home or rent an apartment.
3. People who have a full time job.
4. People who are full time students.
That gets it down to 190,000 Facebook members within a 10 mile radius of Des Moines. Oh, and you can’t target just Des Moines because that gets it down to 7,837 members and Facebook won’t let you do an advert with that small a sample size. Here’s the intri. Out of a total population of 32,000 or so, there are supposedly 16,800 registered voters. And based on previous elections, I expect half of that number will vote in the upcoming election. So 7,837 is pretty darned close to the number of people who will vote. Marketing genius on my part or just a coincidence? You make the call! 😀
Anyhoo, this pretty much wraps up my fabulous political strategery. I’ll be spending the last few days walking various neighbourhoods carrying my sign. If you see me? I hope you’ll say ‘Hi’ and tell me what’s on your mind.
But like the video says, whoever you vote for? PLEASE VOTE!